As I wrote about before, I love the Super Bowl for the ads. The football is pretty good too, but it’s a time where TV ads can shine. This year, teaser ads are making a big impact. The first one released was “The Bark Side” by Volkswagen. This was on the heels for the ad they released last year: The Force.
The VW teaser ad, is part of a larger campaign where you can go to their website and create your own Super Bowl invitation. Pretty nifty.
The second ad, is a 10 second potential “Ferris Bueller 2″ ad, for a yet unnamed sponsor. The social networks have been a buzz with guessing on who the sponsor is. Since there is no scheduled Ferris Bueller 2″ movie in production according to Matthew Broderick’s IMDB page, some sponsor paid enticed Matthew Broderick to appear in their spot. I really, hope the ad winds up being cool and not him blowing off work for a day to drive around in a new Honda. Nothing would make me feel older than seeing him downgrading from a vintage Ferrari to a minivan.
With the lines blurring between TV and Internet, when will the actual ads for the Superbowl start becoming irrelevant? The teasers are likely generating more results than the TV ads in terms of web hits, so why spend the big bucks when a great YouTube campaign gets better results?
Maybe campaigns are now front-end loaded where the TV spot is the end point. Either way, sponsors don’t care as long as the result is positive.
Happy Super Bowl everyone.
